Garrett van Ryzin; Head of Lyft Marketplace Labs, Cornell Tech
Pricing in Ride Sharing Networks
Ride sharing services have had a profound impact on transportation throughout the world and are poised to have an even greater impact in the future with the advent of self-driving cars. Ride sharing represents not only a technological innovation in transportation but also an economic innovation in how transportation is priced. In this talk, we examine the market design innovations in ride sharing and discuss pricing challenges for the industry as it matures.
Garrett van Ryzin is Professor of Operations, Technology and Information Management at Cornell Tech and Cornell University, Johnson School. He has extensive consulting experience in pricing analytics in established industries as well as technology startups. Prior to joining Cornell Tech, van Ryzin was on the faculty of Columbia Business School and served as Division Chair of the Decision, Risk and Operations Division from 2010-2015. Since 2015, he has been on academic leave working as Head of Marketplace Optimization Advanced Development at Uber Technologies, and since October 2017, he is the Head of Lyft Marketplace Labs. He is coauthor of the leading scientific book on revenue management, The Theory and Practice of Revenue Management, which won the 2005 Lanchester prize for the best published work in operations research.